ADHD coaching for creative minds looking to put ideas into action.

Find The Path That doesn't limit you.

I'm Matt.
I help creative minds who feel stuck, misplaced, capable of a lot more and ready for change - but can't seem to get out of their own way.

I'm qualified neurodiversity coach with 20 year's prior experience as a creative strategist in the advertising industry. I'm also a lifelong artist and musician with an academic background in Psychology.

I spent many years navigating conventional corporate roles before creating a way of working that's better suited to how I think, work and create. I know first-hand how exhausting it is to spend your life working against your natural way of thinking - knowing you're capable of more.

Exploratory thinkers often struggle to navigate a world that feels like it's designed for different minds. But coaching can help provide a new perspective and a strategy for change.

I work with both individuals and organisations. Helping mixed-cognitive teams build cultures of transparency, empathy, collaboration and productivity.

Together, we re-frame differences as the strengths and advantages they are, rather than the deficits we're often led to believe.

I work with creative, entrepreneurial & unconventional thinkers who feel stuck, misplaced and in need of clarity.

ADHD & Creative Cognition Coach
| Psychology BSc | Creative Strategist | Lived ND experience | 20 years corporate-creative industry | Ex-Start-up founder & restless creative.

What if
you’re not
built for the conventional path?

ADHD COACHING

Some people are wired to explore, create, invent and discover.
Yet many of us find ourselves stuck behind desks or boxed into systems built for process and linear thinking.

Highly creative, strategic, intuitive, thinkers..
Can end up feeling like misfits because they can't navigate the rules and expectations of conventional environments.

Often We try again and again to force ourselves to take conventional paths...
But a year or two down the line...we struggle (and often blame ourselves). Leaving us knowing we have untapped potential but questioning why we can't apply it.

Coaching can help neurodivergent people identify and break free from repeating unhelpful patterns and 'protective' beliefs.
Often it's the very traits & talents that make you feel like you don’t fit in that are the core of what makes you distinctive, valuable & irreplaceable.

I also support people with the everyday realities that often sit beneath the surface, including relationships, self-worth, addiction, emotional regulation, identity and life's wider challenges.

We'll explore whatever feels most important to you and work together to understand not just what you're experiencing, but why.

My coaching helps people who feel stuck, misplaced or underused to understand how they naturally think, what truly motivates them and where their cognitive strengths lie.

We work on removing your barriers and building a more self-directed life.

How I work with you

We discuss ADHD, neurodiversity, cognitive diversity, and divergent thinking styles.

We discuss how your cognitive profile shapes the way you think, work and navigate the world.
We work through the challenges you're experiencing and the changes you'd like to see in your life.

We look at why certain tasks can feel like a constant uphill struggle for some, but appear effortless for others.
We consider how that might be influencing your confidence, career and everyday life.

We discuss your strengths, values, barriers and goals.

In real, relatable language. Not corporate buzzwords or clinical labels.


We work through self-doubt, masking, procrastination, perfectionism, self-promotion, self-sabotage.
We explore what's really behind these patterns and create strategies for overcoming them.

The goal isn't to become someone different.
It's to stop judging yourself by the wrong measures,
reconnect with your strengths, and move forward with greater clarity, confidence and far less friction.

Identify mismatched communication and misunderstood strengths

Transform neurodiversity from an accommodation topic into an advantage

Establish a culture of psychological safety and reduce stigma

Translate policy & headlines into nuanced, relatable insight

Unlock creativity & divergent thinking in mixed cognitive teams

Build resilience & unique creative value in industries undergoing Ai-era change

Support creative talent to evolve and adapt from specialist to generalist roles

Improve collaboration & understanding across mixed cognitive teams

Reduce friction & burnout

Delivered by Qualified Neurodiversity coaches with Three decades experience navigating creative-corporate environments

Adjustments often fail or go unused when the surrounding culture lacks insight and empathy
Austin & Pisano

Training, Workshops & Talks

Cognitive Diversity In the Workplace

Reframing neurodiversity through the lens of cognitive diversity rather than focusing solely on diagnostic labels, gives us a more practical and empowering way of understanding how people think, contribute and collaborate. Practical insight for everyone, without dwelling on diagnoses.

The greatest innovation happens when those minds work together.

Every workplace relies on people who are naturally drawn towards exploring possibilities - creative thinkers and innovators..

..alongside people with the ability to navigate process, build structure and help those possibilities become socially and commercially successful.

hello@forkinthesoup.com

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